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Details
Blå Band are the Scandinavian market leaders for expedition meals. Originally developed though collaboration with the Swedish military; the meals are now a must have for every outdoor enthusiast.
They taste great and could not be easier to prepare. All you have to do is simply fill the packet up to the indicated level with hot or cold water. The packaging is made from Flextrus Transofoil®, which is both fully recyclable as a plastic and is designed in such a way to act as an excellent insulator, helping keep your meal hotter for longer.
Blå Band’s meals cater for people with special dietary requirements where some of the meals are suitable for vegetarians, those with lactose intolerance and people who need their food to be gluten free. A considerate feature can be found on the ingredients list where Blå Band have highlighted any potential allergens in bold writing helping customers easily identify any ingredients that may disagree with them.
What We Do
New Heights is a family-owned business specialising in wholesale distribution of outdoor sporting products throughout the UK & Ireland. Our team is composed of active outdoors enthusiasts with experience stretching back 30 years at all levels within the outdoor industry.
We take great pride in the quality and level of attention to detail in our work; all of which is performed with a view to developing lasting relationships with our industry partners and customers.
While the following list is not exhaustive it does provide an overview of the services that we provide, each tailored to match the needs of our customers:
Wholesale Distribution
We have an existing distribution network across the UK and Ireland and are actively trading with key national retailers such as Go Outdoors, Cotswold, Graham Tiso, etc...
Alongside the national retailers we continue to value the importance of supporting independent retailers of all sizes. We understand the increasingly agile nature of our industry and we recognise this by not enforcing minimum order quantities on the majority of our lines; allowing buyers to order the quantities they require.
Our aim is to provide a next working day delivery service from our warehouse on the majority of orders.
Sales Agency
The synergy with our distribution network enables us to offer bespoke packages to brands looking to enter or boost their representation within the UK & ROI market. These packages are tailored specifically around your brand aspirations to ensure a targeted and coherent strategy.
Consultancy
Profit from our experience in the outdoor sports industry; we offer a range of consultancy models covering product development, market intelligence, mentoring, brand identity and more.

Our market knowledge gained through years of hands-on experience coupled with an agile and entrepreneurial approach means that New Heights’ customers are going places.
We bring innovation, energy, and integrity to everything that we do.

